Studio Dave · South Coast, UK
Filming stuff, pushing pixels and directing AI.
25 years of directing, producing and delivering for broadcast, live events and global brands. Now with an AI crew that puts blockbuster-style film within reach of a corporate budget.
Same storyteller.
New crew.
I didn't pick up AI and decide to become a film maker. I've been one for 25 years: titles for TV documentaries, films for global corporate communications teams, live events, interviews and people stories.
What's new is my crew. It now includes a team of AI agents that don't get tired and don't need catering, and they let me deliver cinematic work that used to need a VFX house, in days rather than months, for a fraction of the budget.
What they can't do is tell the story. That's still my job.
Where I stand
Let's be straight about AI.
AI in film is a sensitive subject, and it should be. There are real questions about how these tools were built and what they mean for the people who make films for a living, many of them people I've worked alongside for years. I'm not going to pretend those questions away.
So, to be clear: AI is not a replacement for human craft, and I don't sell it as one. It just predicts text, images and motion. It is no match for real cameras filming real people. It is currently no match for CGI, VFX or motion graphics artists. It can, however, extend what is possible for a small team on a budget. Deciding what's right for a story, the client and the audience will always be a human job, and on my films that human is me.
I have been watching and experimenting with AI for the last 5 years, and in the last 2 years things have accelerated very quickly. It's also not going away. The tools are now good enough to put things on screen that were unimaginable on the budgets most clients actually have. For a lone freelancer, an agentic AI crew multiplies what one experienced person can do, and the possibilities feel endless. I've chosen to adapt: to learn the tools properly and use them openly, with every frame checked by a person and every generation logged and reported.
Not everyone will love the pivot. I'd rather be honest about it than quiet.

Every frame gets a human ‘sniff’ test.
AI can generate a thousand shots. Choosing the right one, and knowing why, is a human job. On every film I make, a person with 25 years behind the camera and in the edit chooses the treatment, writes the words, directs each shot and cuts the film. Nothing moves to the next stage until you've signed it off.
The human in the loop is me.
How it worksWhat 25 years actually buys you
Anyone can type a prompt. Not everyone can turn a nervous brief into a film the board signs off, the audience remembers and the budget survives.
01
I listen first.
Years of interviewing and briefing mean I find out what you really need the room to feel, not just what's on the brief.
02
I manage the people, not just the pixels.
Stakeholders, legal, brand, agencies, the people on screen. I know how approvals actually happen.
03
I tell you the truth about time and money.
Realistic expectations up front, sign-off before spend, and a cost report at the end. No surprises.
04
I deliver.
A long track record of successful, on-budget work for broadcast, events and multinational organisations.
What I do

AI Film
Conference openers, leadership messages, origin stories and character-led films built around your message and your people.

Heritage
History brought back to life for museums, galleries and historic sites.

Broadcast
Title sequences, show branding and supporting graphics for TV documentaries.

Corporate film
Writing, directing, shooting, interviewing, editing. With or without robots.
Featured

Client work · AI film
The conference opener
90 seconds of photoreal sci-fi on a 30 m wide LED screen for a global pharmaceutical client. Blank page to a complete first edit with sound in under two days.

Original film · Case study
Two Halves
A short film about mental health, made entirely with an AI actor and an AI voice. One diary. Two halves.

Original films
Imagination Station
A ride through my own stories. Spectacle, heart, range and the occasional demigod.
- Broadcast credits on IMDB
- BECTU member
- CAA-licensed drone pilot
- Apple Certified: Final Cut Pro, Motion
From the blog
All posts →
AI Perfume Ad For Laughs
So I made this in a few hours this morning using Midjourney v6, Runway Gen-2, Haiper, Eleven Labs and Suno trying to drum up some...
David Garvin · 1 views · 0 comments · 0 likes

Playing With Runway AI
I dipped my toe in the water with AI last year and was pretty impressed with the image generation from text prompts. I wondered then how...
David Garvin · 1 views · 0 comments · 0 likes

360 Video
So a few years back while I was working as Senior Producer for West End Studios, I started producing VR content and 360 video. It was...
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Rolling
Got a stage to fill, or a story to tell?
Drop me a line, even if you just want some advice. I'm usually in a deck chair, but I check my emails.
